CLIPPERS
SEASON 
RECAP

Project overview

To give Clippers fans a memorable walk down the 2021-22 season's memory lane, we crafted a project that accurately mirrored the LA Clippers' Instagram feed. Starting with the significant events of media day, our design seamlessly traversed the feed, halting at essential moments that defined the season. We went beyond just reproducing images by rebuilding a 1:1 replica of the team's Instagram layout in Photoshop. This detailed recreation was then enhanced in After Effects, letting us highlight the landmark moments with finesse. To deepen the narrative, we interspersed 3D scenes throughout, serving not just as visual treats but also as significant storytelling tools.

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Results

After an intensive six-week period, the final video was met with widespread applause from the Clippers community. The reaction on social media was overwhelmingly positive, with fans showering praise and comments like "Video of the year", "Whoever did this killed it. Major props.", and "VIDEO IS CRAZY". Further validating our efforts, several news articles were written about the video, showcasing its impact and reach. Our primary objective was to elevate the standard for NBA season recaps, and the feedback undeniably affirms our accomplishment.