DEANDRE
HOPKINS

Project overview

We embarked on an ambitious venture to announce the much-anticipated return of Arizona Cardinals' standout wide receiver, DeAndre Hopkins.  Remarkably, from the initial filming to the video's public release, we completed this large-scale project within a mere 6-day timeframe. Such rapid execution, without compromising on quality, stands as a testament to our team's capability to deliver exceptional work under tight deadlines.

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Results

The video was released on Oct. 22 2022, hours before his return game versus the New Orleans Saints. After release, the video went absolutely viral, amassing over 5 million views in the first week across DeAndre's social channels. The video also became a trending topic on twitter and had countless articles written about it from TMZ Sports to Sports Illustrated. I think it's safe to say we successfully announced the return of DHOP.