f1 Canadian Grand Prix
VIDEOS
PHOTOS
Project overview
We partnered with Mercedes-Benz Canada for the F1 Montreal event, producing an array of high-level content throughout the weekend. From bringing their F1 car to the streets of Montreal through mixed reality, to capturing behind-the-scenes moments with George Russell, curating a recap video for their exclusive '50s-themed party, and delivering high-quality photos in real time to Mercedes Canada's Instagram stories, we gave fans an in-depth and exciting look into the weekend’s action as it unfolded.
Results
Our content beautifully told the story of Mercedes' weekend, with our mixed reality video creating a sensation online. The video garnered over 21 million views, 1.3 million likes, and hundreds of thousands of shares—including a repost from George Russell, who was impressed by the visuals. This created massive buzz, further hyping fans for Mercedes’ performance at the Canadian Grand Prix.
