NBA
PLAYOFFS
PREVIEW
Project overview
Bleacher Report is a sports media giant with over 45 million followers across social platforms. For the 2023 NBA playoffs, they envisioned a groundbreaking initiative to captivate fans: a "Mario Kart" inspired 3D video. By transforming fan favorite players into custom video game characters with twists and turns, they aimed to present the playoffs in a way never before seen, and they turned to us to direct and lead this project, engaging NBA followers in a thrilling new way. This project was turned around in just 28-days, exemplifying our team's capacity to deliver thrilling and original solutions, even under demanding timelines and ever-changing conditions.
Results
The video was released on April 15, 2023, coinciding with the start date of the NBA playoffs, and was prominently featured across the social platforms of Bleacher Report and NBA on TNT. The impact was immediate and profound. Within just 72 hours, the video accumulated over 5 million views and became a trending topic across Twitter, with fans raving about the sheer creativity and excitement packed into the animation. The widespread acclaim and enthusiasm were a testament to the successful collaboration and the innovative approach that brought a completely fresh perspective to playoff promotion.
