UA x NFL
KICKOFF

Project overview

Under Armour approached with a compelling vision - to craft a "Spiderverse" inspired video for the onset of the NFL season, showcasing their prominent NFL athletes: Justin Jefferson, Kyle Hamilton, Zay Flowers, and Rakim Jarrett. The brief was clear: a cutting-edge, high-octane visual experience. Given a challenging timeline of just a week, we sprang into action. We meticulously hand-traced pivotal plays and moments frame by frame, infusing the distinctive Spiderverse aesthetic. By leveraging advanced motion graphics, we infused the video with unparalleled dynamism.

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Results

The video was met with overwhelming admiration, both from eager fans and the Under Armour team. The sheer quality achieved within a mere seven-day window was a testament to our dedication and expertise. More importantly, it served as a potent kickoff for the NFL season for Under Armour, setting a vibrant tone for the games ahead. Collaborating with Under Armour was immensely rewarding, and we look forward to unveiling further ventures with them very soon...