Uninterrupted, founded by LeBron James and Maverick Carter, is a media company dedicated to offering athletes a voice and a platform for genuine self-expression. Over the past year, we've had the privilege of collaborating with them on various endeavors. Our primary responsibilities encompassed live event coverage and delivering behind-the-scenes insights, both of which were aimed at amplifying their social media presence and offering a transparent view of the brand's activities.
Our joint efforts have yielded significant results. Specifically, our team managed the coverage of major Uninterrupted events, such as their Film Festival, the Players-only Summer League event, and an episode of 'The Shop', their esteemed TV talk show series. These collaborations not only bolstered their social media impressions into the millions but also provided online audiences with an unparalleled glimpse into the captivating events hosted by Uninterrupted. Through our work, we have successfully broadened awareness and understanding of the core values and vision that Uninterrupted stands for.