Built for this

Client
Industry
Consumer Packaged Goods
Year
2023
CONCEPT & Development
Production
Post-Production

Major buzz & High Energy

Ahead of Jake Paul’s fight against Mike Tyson, CELSIUS wanted to generate major buzz with a high-energy, 30-second training video showcasing Jake’s intense preparation and CELSIUS as his fuel. They brought us in to concept, shoot, and deliver a cinematic preview of his fight camp.

Execution

We flew to Puerto Rico to capture Jake in his private gym, focusing on powerful, cinematic training moments. With just 90 minutes on set, we guided him through key movements designed to translate explosively on screen.
Released days before the fight, the video drove massive engagement across social media, giving fans an exclusive look at Jake’s preparation and adding to the fight-night anticipation.
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