With just one week to deliver, we got to work—hand-tracing pivotal plays frame by frame to achieve the signature Spiderverse aesthetic. Every movement was designed using advanced motion graphics and stylized animation techniques to give the video a bold, comic-book-inspired look.

The video was met with overwhelming praise from both fans and the Under Armour team, standing out as one of the most unique NFL season launches to date. The sheer quality achieved within just seven days showcased our ability to execute under intense timelines while delivering next-level visuals.