Jake Shane - Retro Vibe Campaign
Client
Industry
Consumer Packaged Goods
Year
2025
Timeframe
4 hours shoot
CONCEPT & Development
Production
Post-Production
The Retro Vision
To help promote their limited-edition Retro Vibe Sweat Set giveaway, Celsius brought us in to build some buzz and bring their retro vision to life. They sent over a moodboard with a throwback theme, and we took it from there—putting together a full video and photo shoot with Jake Shane to match the vibe and make some noise around the launch.
Execution & Results
We built out a full team in LA—stylists, hair and makeup, photographers, videographers, and a lighting crew—and locked down a studio where we built two custom retro sets using vintage props, backdrops, and creative styling to nail the look.
In just a 4-hour shoot, we delivered:
30 standout photos
2 final campaign videos
Celsius used the content to hype the drop, fuel the giveaway, and show off the Retro Vibe Sweat Set across social. The visuals captured everything they were aiming for—bold, fun, and built to grab attention.
The Final Selects
