Playa Vibe Coconut Drop
Client
Industry
Consumer Packaged Goods
Year
2024
CONCEPT & Development
Production
Animation & VFX
Sell the feeling
To launch their new Playa Vibe (Piña Colada) flavor, Celsius wanted something that didn’t just promote a drink—they wanted to sell the feeling. They hit us up to come up with a concept that would transport people straight to the beach, and we ran with it.
Our idea? A real Playa Vibe coconut tree—dropping ice-cold Celsius cans straight from the branches.
Execution & Results
We captured real beach footage in Hawaii, then used VFX to create a full Playa Vibe tree that blended into the footage so seamlessly, people couldn’t tell if it was real or not.
The final post hit:
45K+ likes
Thousands of comments asking how to find a Playa Vibe tree in real life
A major boost in hype around the flavor launch
