Over the course of just four weeks, we crafted a high-energy, fully animated piece that blended gaming nostalgia with the intensity of the NBA Playoffs. Every element was designed with attention to detail, from custom player avatars to dynamic twists and turns on the track, making it an immersive and never-before-seen way to present the playoffs.

The video launched on April 15, 2023, perfectly timed with the start of the NBA Playoffs, and was featured across Bleacher Report and NBA on TNT’s social platforms. Within 72 hours, it had racked up over 5 million views and was trending on Twitter, with fans praising the creativity, execution, and originality of the piece.