We delivered a high-impact lineup of social content that made Fanatics unmissable during Super Bowl week. From pre-game hype with Dez Bryant to a mixed reality Fanatics float takeover in New Orleans, we built a campaign that kept their audience locked in.

At the biggest party of the weekend—the Fanatics Super Bowl Party—we built “The People’s Parlay” with A-list celebrities, capturing unfiltered, high-energy moments with some of the biggest names in sports and entertainment. Our team was on the ground delivering live event photography and video coverage, ensuring Fanatics had high-quality, engaging content in real time.