Retro Vibe Arcade Jackpot
Client
Industry
Consumer Packaged Goods
Year
2023
CONCEPT & Development
Production
Animation & VFX
Straight out of the '80s
For their Retro Vibe launch, Celsius wanted a scroll-stopping VFX piece that felt straight out of the '80s—but still hit today’s feeds hard. They came to us for a creative idea that would bring the Retro Vibe energy into the real world—and we knew exactly where to take it.
We pitched the idea of a Celsius-themed arcade machine that spits out cans like a jackpot, mixing nostalgia with a modern twist.
Execution & Results
We shot the base footage at a local arcade in Miami, capturing the perfect setting. Then we took it into post, building a custom Celsius arcade machine and animating a full jackpot explosion of cans—all crafted to feel playful, bold, and right on brand.
The final result delivered:
High replay value across social
Major engagement around the Retro Vibe launch
Another head-turning piece that blurred the line between reality and imagination
